Prima^® In The Press

PRESS RELEASE  •  November 15, 2023

Innovative Tech Brings Sustainable Water Efficiency to Prima Wawona

TRAVER, CA – As the world’s leading grower of peaches, plums, and nectarines, Prima^® Wawona has long had a reputation for efficiency and innovation. Over the last 18 months, this has been taken to a new level using an advanced technology to optimize water use while dealing sustainably with salinity issues…

PRESS RELEASE  •  August 24, 2022

Prima^® Wawona’s Mauricio Jimenez-Castro Comments on Benefits of Late-Season Stonefruit

CUTLER, CA – Lamenting the seasonal end to a favorite item of produce? Prima^® Wawona has the answer. Retailers looking to fill the demand for stonefruit need look no further because the supplier has late-season stonefruit that offers a premium eating experience and a longer program window…

PRESS RELEASE  •  July 13, 2022

Prima^® Wawona Launches Prima^® Peach Challenge 2022; Brittnie Hammack and Lisa (Davis) Corrigan Discuss

FRESNO, CA – Instead of saying “cheese!” this summer, Prima^® Wawona will have consumers gleefully chanting “peaches!” in an effort to create excitement within the stonefruit category. To do so, the company has launched its Prima^® Peach Challenge 2022 (PPC 2022), inviting shoppers to share pictures and videos of how they are enjoying…

PRESS RELEASE  •  June 15, 2022

Prima^® Wawona’s George Papangellin Divulges Details on New Brand, Organic Certification, and Prima^® Peach Challenge

FRESNO, CA – As I walk through my local grocery stores, I notice the organic section evolving, both in size and selection. And with summer quickly approaching here in the States, it’s not hard to get into the organic stonefruit mood with Prima^® Wawona on deck. I got in touch with George Papangellin, Director of Sales Strategy and Systems, to…

PRESS RELEASE  •  May 4, 2022

Prima^® Wawona Ramps Up 2022 Stone Fruit Season; Lisa (Davis) Corrigan and Mark Murai Comment

FRESNO, CA – With the summer months just ahead of us, we at ANUK are turning our attention to the long-awaited stone fruit season. Suppliers are kicking off their programs over the next couple of weeks, and I got in touch with Prima^® Wawona Director of Marketing Lisa (Davis) Corrigan to get the inside scoop.

PRESS RELEASE  •  March 22, 2022

Prima^® Wawona Stone Fruit Industry Leader Celebrates New Logo, New Website, New Packaging

Cutler, CA (March 22, 2022) – Lisa (Davis) Corrigan, Director of Marketing for Prima^® Wawona is excited to announce that the company has completed a major rebranding-updated logo, new website launch and new packaging.

Prima^® Wawona is a fully integrated stone fruit company with 150 combined years of expertise and passion. Prima^® offers the largest…

PRESS RELEASE  •  March 4, 2022

Prima^® Wawona sponsors its First Annual Prima Run during the Reedley Health & Fitness Expo-April 2, 2022

Reedley, CA (March 4, 2022) – Prima^® Wawona, the industry’s largest producer of stone fruit has announced it is organizing the First Annual Prima^® Run during the Regional Health & Fitness Expo April 1-3 at their Reedley Cold Storage and Shipping Facility. In partnership with The Greater Reedley Chamber of Commerce and Xcelerate Fitness we are proud to host the First Annual Prima^® Wawona competitive 5k run…

PRESS RELEASE  •  January 27, 2022

Prima Wawona announces Sustainable Raisin City Redevelopment Project

Cutler, CA (January 27, 2022) – Prima Wawona, the industry’s largest producer of stone fruit has announced further sustainable expansion. The company’s shift in priorities has started with the transformation of 2,100 acres of almond trees over to stone fruit trees as part of its Raisin City redevelopment. The redevelopment project is a strategic growth play for the company to continue being the dedicated industry leader…

PRESS RELEASE  •  January 21, 2022

Prima Wawona announces New Director of Marketing

Cutler, CA (January 21, 2022) – Lisa (Davis) Corrigan, has been hired as Director of Marketing for Prima Wawona.

In this new venture Corrigan will lead marketing for Prima Wawona on products, brand and industry relations. She will be responsible for the strategic brand positioning, product line strategy, innovation, product portfolio and the overall marketing of the company…