• About Us
  • Preferred Employer
  • One Grower, One Standard
  • Hands-On Quality
  • Unmatched Consistency
  • Contact Us
• News
• Our Proprietary Varieties
  • Prima® Brand Primacot Apricots
  • Prima® Brand Prima Diamond Nectarine Series
  • Prima® Brand Prima Peach Series
  • Prima® Brand Prima Gattie Peaches
  • Prima® Brand Red Seedless Grapes
  • Prima® Brand Black Seedless Grapes
• a
• Our Proven Practices
  • TREE FRUIT
  • Frequent Harvesting=Fabulous Fruit
  • Buckets, Not Bins
  • Blemish-Free, Guaranteed
  • Hand-Packed for Quality
  • TABLE GRAPES
  • Incredibly Sweet, Insanely Popular
  • Eight Separations, Infinite Consistency
  • Perfection Worth Protection
  • Flooded for Less Shatter
• Product Availability
  • Tree Fruit
  • Table Grapes
• Category Support
  • A Profitable Partnership
  • Proven POS

PRIMA® BRAND PRIMA PEACH SERIES

Available: May 11 — September 14

• Early season Prima^® Brand ‘Prima^® Peaches’ are fully formed, smooth, and round with a uniform suture and fully developed cheeks and shoulders.
• Mid- and late-season peach sizes run large and feel like cantaloupes in the palm of your hand.
• It’s common to see the industry’s peaches misshapen, rough-textured, and green, immature fruit. This is because they harvest too early to get a jumpstart on the market, or to avoid the need to handle mature fruit in a costly, delicate manner. The result is dry, mealy, “dead looking” peaches.
• Our Prima^® Brand ‘Prima Peaches’ are never harvested before they’re fully mature. They look alive, bright, beautiful with intense color.
• Because they’re all grown in our own enormous orchards, the result is pallet after pallet, and box after box of consistently beautiful, clean, mouth-watering peaches.
• Prima^® Brand ‘Prima Peaches’ have the perfect blend of yellow and bright red-orange peach blush with a yellow-orange background color.
• Mid- to late-season peaches have ultra-high consistent color, because only the perfectly colored, most mature fruit is hand-selected by our harvest crews.
• Our peaches are bright; never dull or aged-looking. They have a soft, smooth skin and are blemish-free.
• When sliced, a moist and fleshy texture is revealed. This is the result of proprietary post-harvest handling techniques designed to completely avoid the conditions that cause the mealiness that is so common in industry-standard peaches.
• Our Prima^® Brand ‘Prima Peaches’ cut with a traditional yellow flesh color that varies from a fresh yellow center to an intense yellow-orange flesh color. Occasionally, flesh color bears a fiery red center extending from the core.
• Since our fruit is always bucket-harvested, bruising is non-existent and fruit is colorful, bright and blemish-free.
• It’s common for industry peaches to show abrasion or staining defects (inking) directly related to bulk bin harvest practices or hydrocooling. We never use bulk bins or hydrocooling.